How It Spread
Viral marketing case studies tracing how content spreads and who amplifies it.
Freemium - Free access to the public library; paid plans (see pricing) likely unlock advanced metrics, team features, exports and priority access to new cases.
About How It Spread
A searchable library of 2,000+ viral marketing case studies that trace content from the first post to its peak. Each case shows who amplified it, where it jumped, reach metrics (impressions, views), outcomes (box office, sales), and a public "Spread Score" to compare virality. Built for strategists, agencies, and growth teams to learn repeatable patterns and inspiration from real-world campaigns, memes, films and product launches.
Key Features
- 2,000+ curated case studies tracing virality from first post to peak
- Spread Score — a public metric to compare how widely content spread
- Attribution of who amplified content and where it jumped across platforms
- Rich outcome metrics (impressions, views, box office, revenue where available)
- Searchable library and filters for formats, platforms, years, and scores
Who is this for?
Marketing strategists, social media managers, growth teams, PR agencies and brand marketers
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FreemiumFree access to the public library; paid plans (see pricing) likely unlock advanced metrics, team features, exports and priority access to new cases.
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