SerpTrail

SerpTrail

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Self-hosted SEO & GEO rank tracker with historical SERP preservation

Free - Open-source and free to self-host. Requires a SerpApi account and credits; optional OpenAI API usage may incur additional costs.

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About SerpTrail

SerpTrail is an open-source, self-hosted SEO and GEO rank tracker built with Ruby on Rails and SQLite. It captures and preserves historical Google search results and organic positions (including AI Overview citations), lets you track multiple sites, keywords and locations, configure check frequency and search depth, compare historical performance, and query historical data via an OpenAI-powered chat assistant. Requires a SerpApi account (and optional OpenAI API) for operation.

Key Features

  • Track multiple websites, keywords and geographic locations
  • Configurable check frequency and multi-page Google result depth (1–5 pages)
  • Preserve historical SERP pages and ranking positions for analysis
  • Track Google AI Overview citations and query historical data via OpenAI-powered chat
  • Estimate SerpApi credit usage and attach multiple sites to a keyword without extra API cost

Who is this for?

SEO professionals, digital marketers, agencies and developers who need a self-hosted, privacy-friendly rank tracking solution.

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Pricing

Free

Open-source and free to self-host. Requires a SerpApi account and credits; optional OpenAI API usage may incur additional costs.

Platforms

web

Tech Stack

Ruby on RailsSQLiteSerpApiOpenAI

Tags

#seo#rank-tracking#self-hosted#serpapi#ruby-on-rails#geolocation#historical-data#ai-overview#openai-chat