Glossary

What is a soft launch?

Releasing a product to a limited audience before the public launch to find problems and collect feedback.

Soft launches are often invite-only or limited to one community or region.

They give you real usage data and testimonials before you spend your one big launch moment.

Why it matters when you launch

Soft-launch to a waitlist or a small community first, fix what breaks, then do the public launch with early reviews in hand.

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